Yuichi Ito was born in Tokyo and graduated from the Tokyo National University of Fine Arts and Music, General Design Course. In 1998, he established and became the president of I.TOON Ltd. For his animations, he uses various techniques focusing on clay animation and directs TV animation programs, commercials and music videos. Ito is one of the top animation directors in Japan, and authority of puppet animation that keeps challenging possibility of expression.

Yuichi Ito is an animator who works primarily in the field of stop-motion. He is probably best known as the creator of award-winning animation shorts such as Knyacki! and Norabbits’ Minutes. He has directed TV shows, films, and music videos and has been nominated for and won many different awards. When he isn’t working on new titles, he lectures as a professor in the department of animation at Tokyo National University of Arts Graduate School. In the commercial world of animation – with fights and victories amongst powerful heroes – Yuichi Ito brings a sense of lightness, ease and security through animals, things, or real objects.

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